Autodesk CEO Carl Bass Applies Woodshop Lessons to Business
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Carl Bass gets inspiration for running design-software maker Autodesk Inc. from an unlikely place: a woodshop where he fashions beds and baseball bats by hand.
While spending his off-hours at a studio near his home in Berkeley, California, Bass uses the company’s software to design objects out of wood and metal. The hands-on testing helps him spot where the technology is difficult to use -- a perspective he rarely gets sitting in a boardroom, he says.