Odey Forms Joint-Venture Firm With Geneva’s Bruellan

Odey Asset Management, the London- based hedge fund run by Crispin Odey, has formed a joint-venture with Geneva’s Bruellan Wealth Management to target private clients in Switzerland.

Both firms will market Odey Bruellan in Switzerland as the erosion of banking secrecy increases pressure on funds to improve performance, Crispin Odey said. The venture will invest in Odey’s Opportunity Fund, which advanced 4.9 percent in the four months through April, after gaining 17 percent last year, according to Bloomberg data.