Pursuits
BMW Aims to Take U.S. Luxury-Sales Crown by 2012
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Bayerische Motoren Werke AG’s U.S. chief said he wants the BMW brand to overtake Toyota Motor Corp.’s Lexus as the top-selling luxury line in the U.S. by 2012.
Lexus will lead the category in 2010, extending a 10-year run, ahead of BMW and Daimler AG’s Mercedes-Benz, said Jim O’Donnell, president of BMW of North America LLC. Mercedes’s 30,548 sales through February exceeded Lexus’s 29,304 and BMW’s 28,263, according to researcher Autodata Corp.