IQ. EQ. We Need CQ--Creativity Intelligence. How Much Do You Have? How Much Does Your Organization Have?

There is an extraordinary moment in “Horse Soldiers,” a book about the US Special Forces team that went into Afghanistan right after 9/11, when the men realize they need to ride horses into battle to defeat the Taliban. Dropped into a culture they knew little about, in a land of unknown and threatening terrain, with tools that were insufficient for the mission, and dependent on a group of distrustful people, the SF team did what it was trained to do—design a valid new pathway to their goal.

The 12-man, multi-disciplinary team went through the ritual of innovation—they observed and empathized with the local culture, collaborated among themselves and with their partners, brainstormed to generate new options, iterated a few and chose the best one. In the end, that best option was to get on a horse. The team mounted up to show respect to the culture, establish their social position as warriors, and effectively transport their high tech GPS and laser sights across the mountains and desert to call in air support and achieve their goal of victory in battle.