Creativity and Innovation in South Africa--Nando's Chicken

When I was in South Africa recently, I had dinner at an art school sponsored by Robbie Brozen, President of Nando’s, an 800-restaurant global chain that sells grilled chicken with Mozambique-Portuguese Peri Peri sauce. The restaurants, started in South Africa and now are over much of Asia. Two Nando’s recently opened in Washington DC and more are coming.

Check out Nando’s website for the experience of the enterprise. Nando’s knows how to design an emotional experience in its restaurants. Whoever designed the site really got that culture. Not only is the Peri Peri sauce a culinary experience in its own right, the walls of the restaurants are covered with paintings from young and up-coming local artists sponsored by the company. Visually, Nando’s is both beautiful, personal and full of pride for local creatives. It is like the Apple Store, a well-designed consuming experience.