Designing a Business Degree at the Parsons School for Design

I spent a day with the most amazing group of people talking about the future of business education on Tuesday. We were at the Parsons School of Design, which offers one of the only undergraduate set of business degrees given by a design school in the US. With traditional undergrad and graduate business education melting down these days, this was a huge opportunity to blue sky a new, more human-centered, creativity-focussed kind of education.

Seated around the table were Roger Martin, Dean of the Rotman School of Management at the U of Toronto, Fred Dust and Ryan Jacoby from IDEO, Gordon Hui, partner at Peer Insight service innovation consulting firm, Arne van Oosterom, service design consultant from the Netherlands, Dr. Jay Parkinson, founder of Hello Health and the new Future Well wellness consultancy, Shawn Edwards, head honcho of technology at Bloomberg, Bob Feldman, head of the PulsePoint media consulting group. New School Provost Tim Marshall, Parsons Dean Joel Towers and professors Alison Mears, Jamer Hunt, Cameron Tonkinwise, Carlos Teixeira participated.