Paddy Power Says PMU Is ‘Prettiest Girl in Europe’
This article is for subscribers only.
Gie Pari Mutuel Urbain PMU is “the prettiest girl in Europe,” Paddy Power Plc said today after it signed an accord to provide risk and pricing expertise to the French betting organization
“It’s a great calling card for us,” Breon Corcoran, development director at Dublin-based Paddy Power, said in a phone interview today. Paddy Power, Ireland’s biggest bookmaker, expects the venture to generate a “modest” profit in 2011.