Review of "Profit Power Economics"

Over the next week, as I clean up my desk, I’m going to be doing short reviews of books that I have been meaning to write about. Let’s start with Profit Power Economics, a fascinating new book which combines corporate strategy and economics. The author, Mia de Kuijper, runs her own strategy advisory firm and has a PhD in Economics from Harvard (she stopped by one day, and we had a fun conversation).

The book examines the strategic implications of what de Kuijper calls “The Transparent Economy.” How do companies make money in a world of perfect information, where everyone knows what everyone else is doing, and where competition is absolutely intense? She argues: