To Survive a Crisis, Embrace the 'Bounce'
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On Sept. 7, 2008, arguably the best football player in the world crumpled onto the field just over one minute into the NFL season opener. Team doctors delivered the bad news: New England Patriots quarterback Tom Brady had suffered two torn ligaments in his left knee that would take him out for the season.
The next day, the shock wave reverberated in sports pages across the country: "Injury to Tom Brady deals Super Quest a fatal blow," "Tom Brady's loss dampens Patriot's future," "Tom Brady out for season, Patriot's nightmare."