Nike, HBO, Sony Tap FMYI For Collaboration

Nike's (NKE) Shambhala initiative, which kicked off in 1999, aimed to transform Nike's approach to social and environmental issues. A series of workshops brought together sustainability gurus, speakers, and more than 50 managers from across Nike's many divisions to discuss ways to push the envelope on internal and product-focused sustainability. The events were hugely successful, but the challenge, says Justin Yuen, a former intranet developer turned corporate social responsibility manager at Nike, was finding a way to keep that sense of community and engagement among individual participants after they returned to their teams.

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