Automoblox's High-End Toy Cars
By designing a car with classic features, Patrick Calello figured he'd win over parents while snagging grown-up buyers looking for a toy for themselves
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At first glance, toyland seems far too congested for yet another car.
Unless, perhaps, it's a sleekly designed vehicle made by Wharton (N.J.)-based Automoblox. Its creations are free of chunky plastic, flashing lights, or tinny sounds bursting from miniature speakers. Instead, founder Patrick Calello's minimalist-looking models sport clean lines and thoughtful details. Made of light-colored wood, plastic, and rubber, the 14 different Automoblox models come with interchangeable parts, allowing kids to dream up cars of their own invention.