Pop!Tech Gives Social Innovators a Boost
Melanie Edwards had worked for JPMorgan Chase (JPM), AT&T (T), and the U.N. But none of those jobs exactly prepared the 45-year-old to run Mobile Metrix, a nonprofit market-research firm she founded in San Francisco in 2006 to collect data on the estimated 20 million "invisible" inhabitants of Brazil's ghettos. At an autumn retreat in Maine, Edwards picked up some of the business basics she had been missing.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.