Pop!Tech Gives Social Innovators a Boost

The annual conference trains nonprofit leaders, who often lack entrepreneurial knowhow, in branding, impact, and making connections
Pop!Tech Fellow Brian McCarth founded the organization PFNC (Por Fin Nuestra Casa), which has developed a process to recycle abundant shipping containers into affordable, modular, housing units. Kris Krüg

Melanie Edwards had worked for JPMorgan Chase (JPM), AT&T (T), and the U.N. But none of those jobs exactly prepared the 45-year-old to run Mobile Metrix, a nonprofit market-research firm she founded in San Francisco in 2006 to collect data on the estimated 20 million "invisible" inhabitants of Brazil's ghettos. At an autumn retreat in Maine, Edwards picked up some of the business basics she had been missing.

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