The Four Elements of an Inspiring Vision

It doesn't matter if you have a vision if you're not capable of articulating it

When a group of Wharton executive MBA students asked me recently to speak to their class, they told me they learn plenty about accounting, modeling, and supply-chain management. What they wanted now were ways to communicate the value of their companies' brands to their employees, investors, and customers. I told the students that the key to getting people excited is an ability to articulate an inspiring vision.

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