Determining Where to Sell Online
Whether you're unloading collectibles from your attic or taking your thriving brick-and-mortar store online, there's a surfeit of Internet marketplaces where you can set up shop. From giants like eBay (EBAY) to niche sites like Etsy to listing services like Craigslist, the choices can overwhelm a small business owner venturing into e-commerce. How do you decide which marketplaces best fit your business? For small retailers facing what some economists are predicting to be the toughest holiday season since 1991 (BusinessWeek.com, 9/23/08), it's a particularly compelling question.
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