Point-of-Sale Advertising Goes High Tech

New in-store digital ads are using the latest technology to target messages to individual buyers, boosting sales and even helping to manage inventory

When you order a morning coffee at a café owned by Israel-based Aroma Espresso Bars, an image of a croissant may suddenly appear on a digital display next to the cash register. Stop by for a sandwich or salad later in the day, and the display could flash a picture of a suggested beverage.

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