Check Out the 2008 Best Global Brands

Today we’re releasing our 8th annual BusinessWeek/Interbrand Best Global Brands ranking. There are great online extras this year, including a sortable version of the table linking to financial data, videos, and more stories.

This year’s theme is marketing in an uncertain economy. I take a look at brands that are spending big on brand-building despite the downturn. Jack Ewing focuses on brands that, having struggled in the U.S., are now succeeding abroad. Katlyn Graci and Chi Nguyen of 3iying, the all-girl millennial think tank, tell us why scoring brand equity with Gen Y girls is a whole lot harder. We also look and find that past recessions spawned some great ads. You can see me geeking out about that, and watch some classic commercials, in the video below.