The Importance of Being Sticky
Here are five ways to boost customer loyalty. Caveat: Serious effort required
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In your opinion, what big business imperative doesn't get enough attention? — Pedro Cézar Dantas Neto, São Paulo
Not innovation, that's for sure. It's on everyone's mind these days, appropriately so. Same for technology, globalization, and employee engagement—all burning bushes, as they should be. Quality doesn't get talked about as much as it used to, but that's because it's a given. Ditto for teamwork. And strategy, well, in today's lightning-paced world, people seem to be giving it as much attention as it deserves.