Analyzing Your Company's Strengths and Weaknesses

Comparing internal strengths and weaknesses and external opportunities and threats are invaluable, yet often overlooked steps in a CEO’s decision-making process. • Strengths. Examine your company’s strengths by looking at the things you do better than anyone else, the skills you have that are more forward-thinking and efficient than the other guy’s, and the skills you can leverage into gains in the marketplace if employed properly.

• Weaknesses. Take an even harder look at your company’s weaknesses, including the areas where you are vulnerable to challenges by competitors, whether it’s weak customer service, products that don’t keep up with changing demand, or a pricing structure that doesn’t recognize where the market is going.