Starbucks Sashays Into Smoothies
The coffee powerhouse aims to emulate its rivals' success by launching a blended fruit drink called the Vivanno
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Not so long ago, everyone sought to imitate Starbucks (SBUX), home of the hip, WiFi-enabled cafés and cool baristas whipping up fancy coffee. These days, many coffee fiends prefer the premium coffees from Dunkin' Donuts and fast-food giant McDonald's (MCD)—they also cost a lot less. (McDonald's coffee even beat out Starbucks in a 2007 taste test conducted by .)