Skechers Signs American Idol's David Cook

Skechers USA has signed American Idol winner David Cook to endorse the brand globally, hoping the new idol will super-charge the athletic shoe company’s cool, hip brand image.

I actually think this is a good move by Skechers. Idol, despite its detractors, is still a powerful entertainment vehicle. And Cook is a much stronger talent and personality than the last two winners—Jordin Sparks and Taylor Hicks.