For Growth, What Matters Most?
In this three-part series, columnist Christine Comaford offers her top three priorities, starting with the business model and business summary
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To expand your business, what matters most? And how do you prioritize and stay focused?
The answer is simple: by concentrating on your model, people, and money. That's it. That's all. Your business model will make or break you—and it may change often as you adapt to market shifts, launch new products or services, and respond to competitive threats. Your people will help you execute your business model. As I explained in a previous column (BusinessWeek.com, 4/23/08), you'll be constantly training and hiring people as your company's needs evolve. Your money will come from financing as well as from sales, two topics I've also addressed recently.