Yvon Chouinard on Entrepreneurship
Yvon Chouinard on Entrepreneurship
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Since its founding by Yvon Chouinard in 1974, outdoor outfitter Patagonia has grown to 1,300 employees in 10 countries. It has also become a beacon in the philanthropic world, donating $31 million so far to environmental organizations across the globe. Chouinard, 69, spoke to Staff Writer Amy S. Choi about juvenile delinquents, the importance of independence, and how small businesses can have an impact.
Q: There are legendary stories about your youth. Tell me about eating cat food.