Profit from the Core

Company leaders will forever face the dilemma of striking the perfect balance between a focus on their company's core business and venturing out into new domains. In , author and strategy consultant Christopher Zook describes the principles that he believes can help any company pave the way toward long-term profitable growth. Based on a 10-year study of thousands of companies by global management consulting firm Bain & Co., his book challenges new business strategies with the old-fashioned economic wisdom he sees emerging from research results.

Some executives might associate a strategy that focuses on a company's core as a stodgy and low-risk way to merely maintain the status quo, and a surefire way to low growth and lost competitiveness. Zook wholeheartedly disagrees. In , he and venture capital firm executive James Allen demonstrate how focusing on a company's core when trying to grow is a better way to success.