Profit from the Core

Written by Chris Zook with James Allen. Published by Harvard Business School Press

Company leaders will forever face the dilemma of striking the perfect balance between a focus on their company's core business and venturing out into new domains. In Profit from the Core, author and strategy consultant Christopher Zook describes the principles that he believes can help any company pave the way toward long-term profitable growth. Based on a 10-year study of thousands of companies by global management consulting firm Bain & Co., his book challenges new business strategies with the old-fashioned economic wisdom he sees emerging from research results.

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