The Escalator Pitch
Veteran entrepreneurs and financiers have long understood the need for succinct pitches. Enter the Twitpitch. It's not what you think
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Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a "Twitpitch" about your business, it would be over by now.
A what? A Twitpitch forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining popularity (BusinessWeek.com, 5/15/08). Social media pioneer Stowe Boyd experimented with the idea and coined the term on his blog last month when, overwhelmed by e-mails, he decided to take appointments at the Web 2.0 Expo only via Twitter.