Converse's All-Star Image

The century-old sneaker maker has been undergoing an overhaul since it was bought by Nike. The new global VP for footwear talks about the classic retro shoe

Say Converse sneakers to Baby Boomers or Generation X, Y, and Z-ers and the reaction will likely be a nod of approval. The brand, founded by Marquis M. Converse exactly a century ago, has endured—with many ups and downs—as a favorite of athletes, as well as creative types, by playing up its upstart image.

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