He's Baaaaaaaack. Peter Arnell Shakes His Stuff at Chrysler.
This article is for subscribers only.
Chrysler LLC CEO Robert Nardelli has turned to New York ad-man Peter Arnell to help his sort out everything from product design selection top his speeches and brand strategies for Chrysler, Dodge and Jeep.
Arnell, who has been at Chrysler before, is working as a consultant to the CEO as he tries to hatch a workable direction for the auto company to succeed. But it’s not Arnell’s past with Chrysler that made Nardelli turn to him. Arnell infamously created a $14 million program to launch the Chrysler Pacifica utility wagon around singing Diva Celine Dion. The program bombed with dealers, a new marketing executive who inherited the program, and the media.