'Greener Gadgets' Isn't an Oxymoron
The very idea of "green" technology is somewhat problematic. How can a product that's chock-full of electronics, wiring, complex components ever truly be environmentally friendly? What precisely constitutes "green," anyway? And what can or should designers do to act as standard-bearers, facilitators, or innovators in this confusing world?
These were some of the questions addressed at the recent Greener Gadgets conference, organized by green blog Inhabitat.com and consultancy Marc Alt + Partners. The day-long affair brought together companies and individuals to discuss the challenges of looking at the tech industry through a greener lens. Representatives from companies including Hewlett-Packard (HPQ), Intel (INTC), Sony (SNE), and Nokia (NOK) were on hand to talk up their respective environmental programs. And it quickly became clear that there's a real lack of consensus or methodological approach to corporate sustainability, not to mention a gulf between corporate and consumer-focused green activities.