Humanitarian Teamwork from Logistics Giants
A partnership launched at Davos brings together relief organizations and transport companies, united in a can-do approach to disaster response
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Addressing companies at the World Economic Forum's annual meeting in the aftermath of the December, 2004 Southeast Asia tsunami that claimed almost a quarter of a million lives, Peter Bakker, chief executive of Dutch logistics and transport company TNT (TNT.AS), laid out a bold manifesto.
"We should not compete when it comes to saving lives," Bakker said. "We have a social duty to lend our expertise to help solve what has been too often referred to as a 'logistics nightmare'—that is, the prioritization, transportation, storage, and onward distribution of appropriate goods in the immediate aftermath of humanitarian disasters."