The Theory Fetish: Too Much of a Good Thing?

Management journals demand contributions to theory. But slavish devotion to theory inhibits other valuable research

Recently I was at a brown-bag seminar where a pair of faculty colleagues in our business school's department of management sought advice about a preliminary research idea. We all quickly agreed that their research question was fascinating and would be of great interest to both academics and practicing managers. The only problem: The presenters had no theory.

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