Serena Software Adopts Facebook as Intranet
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Serena Software in San Mateo, Calif. is wrapping Facebook in a big corporate bear hug. Today,the company is launching Facebook Fridays. The idea is to for Serena’s staff of 900 (average age, 41) to spend an hour each week on the popular social networking site—updating their profiles, collaborating with colleagues and clients, and recruiting for Serena.
The company is also setting up an employees-only group on Facebook as a kind of alternative corporate intranet.The portal will be used to exchange documents, update corporate information, and share marketing videos.