Zecco: A Little Less Free

Pioneering no-commission broker Zecco.com slashes free trades, citing a need to improve features and services

Online brokerage firm Zecco.com took flight in July, 2006, promising all of its customers 40 free stocks trades a month, with other fees and Web advertising producing its revenue. But a little more than a year later, Zecco is backtracking, adding a minimum balance of $2,500 for free trade eligibility and cutting free trades to 10 a month. After that, each trade will cost $4.50, up from $3.50 previously.

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