Dell Aims to Go Carbon Neutral
It's portraying itself as at the head of the pack among computer makers with a big initiative to help the environment. How good is the plan?
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Dell (DELL) is embarking on a broad environmental initiative under which it plans to consume less energy and use more power from renewable sources in a bid to make its operations carbon neutral by the end of 2008.
The announcement came in a speech Sept. 26 by CEO Michael Dell at the Center for Strategic & International Studies in Washington. "Never before in the history of business have we seen such a critical need to build a worldwide community dedicated to improving the environment," Dell said.