Arte Moreno

How the ex-billboard king turned around the LA Angels of Anaheim
HALO EFFECT Moreno (ranked 91) is filling seats by cutting prices Paul Connors/AP Photo

Shortly after buying the Los Angeles Angels of Anaheim from Walt Disney (DIS) in 2003, Arte Moreno did the unthinkable: He cut ticket and beer prices—and then he spent $145 million to sign four of baseball's hottest free agents and fortify an already formidable team.

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