How the Wii Is Winning
It's all about intent. A new report claims more people intend to buy a Wii than jones for a PS3 or Xbox 360
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The Internet gives market researchers a massive space to mine consumers for opinion of a product. Lucky for inquisitive game companies, if there's one thing that videogamers love more than playing videogames, it's praising or utterly trashing games and consoles on Internet message boards. By reading through a few forum threads, you can get the general feel for product sentiment albeit in a small pocket of the Internet.
"In the videogame space, we find that gamers are fairly enthusiastic when they like a product," says Alan Dean, BrandIntel VP of business innovation.