How to Make SEO Work for You

To gain an edge over your competitors online, follow these tips to push your business's site to the top of the major search engines' results pages

It's a question Smart Answers readers often ask: How can I increase the Google (GOOG) ranking for my business? To get a good ranking on Google, or any major search engine, you have to make sure your Web site is "search-engine optimized." Search engine optimization (SEO) just means your site is as accessible as possible to the search engines to improve the chances that they will serve it up when your potential customers type in specific search terms. The more easily search engines find your site, the higher up it appears on their results pages.

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