Denmark's Masters of E-Mail Marketing
Danish marketer Come&Stay is taking a bigger bite of the advertising market by offering clients an elite list of willing recipients
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The Danish city of Odense, on a waterlogged island about 80 miles west of Copenhagen, is not exactly a global media capital. Yet in a villa in a quiet residential neighborhood, a new breed of Internet-based marketer is challenging the traditional advertising business model.
Come&Stay (ALCSY.PA), with sales last year of $30 million and a market cap of $78 million on NYSE Euronext, does so-called permission-based e-mail advertising for blue-chip customers including BMW (BMWG.DE), Ikea, GE Capital (GE), and Apple (AAPL).