Is Viral Viable?

Viral marketing is entertaining and hip, but does it really do a better job of selling products than regular ads?

Trevor is your typical intern. A 19-year-old student at the University of Cincinnati, Trevor spends his workweek answering the phone, juggling personal assistant duties, and—most important—taking orders. Unlike most interns, however, Trevor the Mentos intern has a few extra supervisors to report to: an entire audience of online viewers.

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