A New Standard for Online Applications?
A one-time contractor for the well-known "Common Application" to colleges has a new product targeting a broader selection of schools
This article is for subscribers only.
Over the past decade, the online version of the "Common Application" has quickly risen to superstar status in the college admissions world. More than 300 top-tier colleges and universities use it and the nonprofit outfit recently processed its millionth online application.
Last month a new competitor, Baltimore-based ApplicationsOnline, entered the field. At first glance the company's product, the "Universal College Application," looks like a sibling of the online Common Application: its software is the same, its team of engineers includes some of the same members, and its founder is a businessman whose company worked as a technology contractor for the Common Application for nearly a decade.