Steve Jobs' Greatest Presentation
Our communications coach mines Jobs' introduction of the iPhone to offer five lessons for making an unforgettable pitch
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After a gorgeous afternoon of golf a few days ago, my nephew seemed anxious to get home, even skipping out on my invitation to dinner. He's a graduating high school senior, so I assumed he wanted to hang out with friends. I was partly correct. He wanted to hang out with friends in line for the new iPhone.
Leave it to Apple (AAPL) Chief Executive Steve Jobs to create a frenzy that gripped every gadget fan in the country. The hype, however, started with what I consider Jobs' best presentation to date—the introduction of the iPhone at the annual Macworld trade show in January.