How Andy Cosslett Restyled IHG
The CEO of InterContinental Hotels Group talks about his business model, the power of branding, and the bright future for the industry
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When Andrew Cosslett took the helm of InterContinental Hotels Group (IHG), the world's largest hotel group, he knew little about the industry. But what the former senior executive with British packaged goods giants Cadbury Schweppes (CSG) and Unilever (UL) did know was the power of branding.
In his two years as CEO, Cosslett has turned IHG into a fast-growing portfolio of seven well-defined brands. The Windsor (England) company's brands include the upscale InterContinental and Crown Plaza; mass-market favorites Holiday Inn and Holiday Inn Express; extended stay chains Candlewood Suites and Staybridge Suites; and the recently launched affordable boutique Hotel Indigo.