Resisting the Temptation to Grow

Author Bo Burlingham says the success of a business shouldn't always be measured by size: Sometimes small is better

Conventional business wisdom holds that size and growth equal success. However, author Bo Burlingham challenges that notion by chronicling 14 small, successful, privately-held companies in his book Small Giants: Companies that Choose to Be Great Instead of Big (Portfolio). The book looks at companies such as microbrewery Anchor Brewing, energy-bar maker Clif Bar, and folk singer Ani DiFranco's record company, Righteous Babe Records, and examines the success some small companies achieve by taking the road less traveled and focusing solely on being the best at what they do.

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