Rules for Raising Capital
Getting money isn't difficult, but getting the right money at the right time on the right terms is what matters. Here's how to do it
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Editor's note: This is the first of a new, ongoing series of columns on financing and growing a small business.
Quick: What does CEO stand for? I say "Cash Extraction Officer." Sure, you can get by for a little while by bootstrapping and running on a shoestring budget. But to achieve rapid and sustained growth, sooner or later you will probably have to attract financiers.