Chanel's American In Paris

The design house's new global CEO takes aim at the next generation of luxury buyers

At a meeting with her leadership team in a sleek conference room high above New York, Maureen Chiquet, a slim 43-year-old with close-cropped hair, wears a dark couture jacket by legendary Chanel designer Karl Lagerfeld paired with superfine jeans and black Chanel boots. She and her team are strategizing about the launch of a new perfume. "Let's not be thinking about how big we can make this," says the new global head of one of the world's paramount--and most secretive--luxury brands, "but about how exclusive and special you can keep it."

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