Pursuits

Mazda Ryuga Concept Captures the Spirit of Motion

The carmaker says this concept auto radiates emotion, luring consumers to come close and caress its curved surfaces
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As we've previously mentioned, Mazda does great show cars, and the promise of the Nagare concept was more than fulfilled when the metallic manifestation of those sketches we previewed became a reality. The word Nagare is one of a hundred or more Japanese words that describe the embodiment of motion – such as how wind shapes desert sand, the way currents stir the ocean's floor or the way waves lap at the shores of a lake. van den Acker explains, "Nagare is purposely emotional and expressive. Anyone who sees it is drawn for a closer look; they're moved to caress surfaces inspired by nature, to understand how they could work on an automobile.

How will Mazda's Zoom-Zoom spirit achieve form and substance in the future? Laurens van den Acker, Design Division General Manager for Hiroshima, Japan's Mazda Motor C orporation , disturbed the status-quo and challenged every designer in his three global studios with that very question upon his arrival at Mazda early last year.