Peer-to-Peer Advertising
Following the successful Scarface campaign, ad agency Ayzenberg Group is on the leading edge of this emerging marketing trend
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Ayzenberg Group is a well known name among video game marketing circles. They've worked for a large group of companies, including Sony Online Entertainment, Ubisoft, and Midway while handling properties such as EverQuest II, Prince of Persia and Blitz. They market titles using strategies such as branding, creative and print as part of the "360 degree integrated marketing" philosophy Ayzenberg holds.
However, the company has recently started to branch out into new marketing fields. In particular, they've focused upon peer-to-peer advertising, a new sort of web based viral advertising. More dynamic than web banners, these websites allow users to interact and spread the word along all on their own.