Most Memorable Ads of 2006
In the world of advertising and marketing, 2006 was all hanging it out there and accepting the consequences, both positive and not
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Phew! Communications in 2006 was not a total disaster. Far from it. If I had to sum it all up in one simple statement, I would say this was The Year of at Least Trying.
Trying to get away from the clichés, the dogma, the focus groups, the bad precedents, and the bad addy-ads; of trying to experiment with format, with media, and with brand "elasticity." Finally, there were signs of consumers being credited with intelligence. Of course there were still lots of bad campaigns; misfired attempts to be "viral," or bad ads linked to bad multimedia campaigns (in my opinion, a boring cereal ad that directs me to a equally boring Web site droning on about the joys of recapturing childhood is just double-annoying, but there you go).