How Much Will Parents Pony Up?
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She whinnies when her mane is touched and turns her head when her name is called. Hasbro (HAS) is testing the upper spending limits of mass market toy customers with its FurReal Friends Butterscotch Pony, which goes for $299.
Butterscotch is the priciest item on the season's hot-dozen list compiled by Toy Wishes, an industry publication. (Other expensive toys on the list: Nintendo's (NTDOY) new Wii system and Lego Mindstorms NXT, a programmable robot.)