Encouraging Repeat Business
To keep customers coming back, it helps to regularly remind them of your business in ways ranging from a simple postcard to a private event
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I understand that it's easier and more cost-effective to keep regular customers than it is to attract new customers to my retail shop, which is a storefront and online firm. But what's the best way to encourage former customers to make new purchases? —S.M., Portland, Tenn.
Keep your business on their "radar," so they think of you first when they make a purchase. Then treat them like they're special. After all, they are special to you!