Kellogg Testing The Brand Barriers for Special K

Kellogg has enjoyed nice success expanding the Special K brand. Among other things, its become almost a default product to buy for baby boomers when they get a bad cholesterol report from the doctor.

But as the food company readies a rollout of breakfast bars (good idea), and protein water (call the brand police), I think Kellogg will run up against what every ambitious consumer marketer eventually faces: a case of brand extension greed.