How MTV Channels Innovation
The network doesn't need an innovation department, because creativity bubbles up from everywhere. One example: the birth of MTV World
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With all of the talk about innovation, the creation of corporate innovation departments, and the hiring of chief innovation officers, it's worth noting that some companies with long track records of innovative product and service development have little to no formal innovation structure.
Take MTV. In its 25 years, the company has established the music video as one of the most bankable currencies in pop culture, put reality programming on the map, presided over the Heavy Metallization and Hip-Hoppification of pop music, and spawned numerous international editions.